Design thinking is a methodology for tackling complex problems and developing awesome solutions. By applying design thinking in your work, you give yourself a better chance of developing a creative, human-centered solution. One of the most powerful ideas in design thinking is the importance of prototyping — physically building your ideas so that you can learn from how others interact with them. We’ve been lucky enough to observe many talented founders and designers as they’ve built prototypes. These video series shows some of what we’ve learned.
Finance, especially financing a startup, is something every founder should understand. Fortunately, there is a short list of basic ideas that will give anyone a big leg up on understanding finance. After teaching this topic for years — mostly to engineering students with little business experience — I distilled down the entire course into five relatively simple ideas. These videos give you the overview of those key ideas around cash, growth, risk and value.
Finance 1: Cash and Growth
Finance 2: Cash and Risk
Finance 3: Cash and Value
Pricing is a sacred act of capitalism. Pricing is sometimes thought of as a math problem. But it’s really a judgment problem. The standard economic model of supply and demand many of us learn in school is powerful. It has some very nice features for understanding pricing. But the standard model is less useful when managing pricing. Behavioral economics offers helpful modifications to the standard model. You can use three simple ideas to improve your pricing judgment: Understanding the intuitive and the rational p.o.v. of your customer; Value-based pricing; Assortments.