B2B Marketing: Curled Metal, Inc.

Michael Dearing

Marketing to business is a special challenge. Segmentation, understanding the value added by a product, pricing, distinguishing between buyers and users’ needs are critical parts of successful B2B marketing strategy. Let’s explore those ideas in the context of Curled Metal, Inc -- a manufacturer of pile driver pads. They are facing a new product marketing challenge that will probably keep you awake at night. Now I know what you are thinking: “How can we pack the excitement and energy of the pile driving pads market into a single, 75 minute conversation?” Come watch it happen.