Cirque du Soleil

Instructor:

For Foundations alums only.

Cirque du Soleil is in the unique position of being both an artistic powerhouse and a financial success story. This case traces the company from its founding days on the streets of Quebec through global expansion and success. In the discussion, we will consider how the company's leaders knit performance art and business realities during the rapid growth of the company. The founder's vision, talent recruitment, operations, marketing, and general management play large roles in this story.