We'll use Jenica's story to explore how the pressure to innovate and grow makes the business leader's job a hard one. We will discuss how her values and vision for the business present particular challenges inside the parent company. Competitive strategy, marketing, and general business management and leadership are the focus of this exciting new case study.
The class is only open to alums of General Management. Warning: this case is so good, you might pass out. If you do not sign up for this elective, you will regret it forever.