Self Study: Principles of Pricing

Michael Dearing

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Self Study

Pricing is a sacred act of capitalism. Prices contain powerful information for the consumer and they determine the core economics of the product. The relationship between the price and the perceived value of the product to its buyer, and between the price and the cost to make the product are fundamental components of a business model. That's what makes pricing a judgment problem, not a math problem.

In this self-study class, you will review key concepts on pricing such as perceived value, intuitive vs. analytic decision-making, and assortments. Then you can practice using these techniques -- or "lenses" -- on a fun case study: Wonka's Everlasting Gobstopper.

The self-study format lets you work when and where you want.