The Cognitive Distortions of Founders

Cognitive behavior theory helps us understand how founders' brains work. Over the last decade, I've observed thousands of founders -- some successful, others not so successful -- and noticed some repeating patterns in the way they observe, judge and act. This is the first of several videos that explore how Aaron Beck's model of cognition -- originally developed to help patients living with major depression and anxiety -- can be helpful in understanding the creative and business behavior of founders.