Let's do a thought experiment: imagine you have invented a new technology that totally changes the way colonoscopies are performed. Are you wondering how you might convince a venture capitalist to invest in your idea?

Well you don't have to wonder any longer! The founders of EndoNav, innovators in bowel examination, were kind enough to document their adventure in a case study for Stanford's Graduate School of Business. Sit down, try to relax, and we will dig into the material together.

Using the EndoNav case study, we will practice developing a pitch for venture financing.
  • How much should we raise?
  • From whom?
  • How should we pitch the product and the business?
EndoNav is a terrific case study. We will delve into the dark reaches of this startup to understand its inner workings. And we will shine a light on an often-unseen area of business: how technology becomes a great product, and how that product becomes a real company with venture capital investment. The goal of this session is to stretch your thinking in new and perhaps uncomfortable ways for the benefit of your long-term career health.

This class is only open to alums of General Management.